When it comes to social media, traditional news organizations have wholeheartedly embraced Facebook and Twitter.

But the idea that a publication would create an external blog in addition to the blogs that live on its own website is just starting to take hold. And Tumblr, known for its sophisticated user interaction features, has become the media’s preferred platform.

Joe Pompeo (via soupsoup)

You can add Hyperallergic to the list! Our Tumblr, Hyperallergic Labs, is sooo rockin this month! (Huge props to bespangled for helping us kick things up many notches!)