What a terrible way to greet your customers named Irene - as if ”grubHub” is a better name!?!?

Very interesting finding: Big photos of smiling customers work!

(via Behind the scenes: A/B testing part 3: Finalé - (37signals))

Vision Statement: Forget Viral Marketing—Make the Product Itself Viral by Sinan Aral (2010 Science Fellow) and Dylan Walker.

“If you’re in marketing and you’re not in charge of the doing, you’re not going to be able to do your job.”

Seth Godin (via davidkaneda)

Join Us on June 14th for the Brooklyn Linchpin Meetup

Linchpin Meetup

Seth Godin is bringing awesome people together in over 500 cities around the world for a Linchpin worldwide Meetup.

It’s all happening in one day on June 14th and anyone that reads Seth’s Blog, his books, or wants to make an impact on the universe is invited to host or attend a Linchpin Meetup.

I’ve decided to raise a flag in Brooklyn and am hosting a Meetup at our offices in Williamsburg!

Come find and connect with other members of Seth’s tribe, talk about his ideas, challenge and inspire each other, and help put Brooklyn on the Linchpin worldwide map!

mikehudack:

hiten:

Is the Click Still King?

Amazing that CTR is considered more than ROI. Although, in fairness, pretty much everything on this list — other than “Do not measure effectiveness” — is a proxy for ROI.

“The effective way to use a cliché is to point to it and then do precisely the opposite. Juxtapose the cliché with the unexpected truth of what you have to offer.”

Seth’s Blog: How to use clichés

(Seth also points us to his secret weapon. — ”I often use the Encyclopedia of Clichés to find clichés that then inspire opposites. It’s a secret weapon and it’s all yours now. Have fun.”)

Why Not Try an API? »

soupsoup:

benjaminpalmer:

my ADWEEK article about APIs for advertisers

Seth Godin promotes his new book Linchpin with a "new media only" tour »

Why would you do anything else.

“Good SEO techniques are just good web development techniques. They should be obvious to anyone who makes websites for a living. If they’re not obvious to you, and you make websites, you need to get informed. If you’re a client, make sure you hire an informed web develper.”

Derek Powazek in a follow up to his excellent post about SEO. (via Barbarian Blog)

Veken Gueyikian

About

I work on marketing projects at Going Off Script, publish the art blogazine Hyperallergic and created Nectar Ads - the new art blog ad network.

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WEEKLY SPECIAL // JIA JIA

Jia Jia eats a taco at Pinches Tacos, Sunset Boulevard, CA, USA.

Jia Jia is the very delightful Digital Marketing Manager at the Guggenheim...

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Introducing Hyperallergic Weekend, Deepening the Conversation

This weekend, we’re proud to debut our new section, Hyperallergic Weekend.

Spearheaded by John Yau and Thomas...

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Friends don’t let friends do art ;)

h/t Michelle V

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Btw, Hyperallergic is off to Miami today for the art fairs. Expect daily updates with photos, commentary, observations and news. See you in Miami.

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In the DeKalb L station. #bushwick /@veken (Taken with instagram)

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View of Kevin Curran’s “Astronauts/Conversion” (After Caravaggio) (2008) (Taken with instagram)

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truth.

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