Posts tagged advertising

Apple iAds are Micro-sites for the iPhone

Unlike online banner and text advertising. Apple’s iAds don’t link out to another website. Instead they act as micro-sites hosted by Apple and served within the app you are in.

These micro-sites include information, videos, games, in-ad purchases and any other interactive features you can come up with using HTML5.

Apple calls it: “Emotion + Interactivity”.

Combine the demographic data Apple has on us with the credit cards they have on file and this will be a very powerful new advertising option, particularly on mobile devices where search advertising doesn’t really work.

Audiences Don't Pay for Content

It is popular to blame the Internet. It is easy to say that the consumer should pay for quality content and then wash our hands on how to make that happen.
The reality is that the audience never paid for newspaper content. The audience paid the newspaper company to deliver the paper to their door and now they are paying an Internet Service Provider for distributing the content to their computer. The audience is still paying for distribution; they are just migrating to a digital distributor because it is better, cheaper and greener than newsprint.

“

At heart, my argument for full RSS feeds is similar to my argument against a NYT paywall, and neither argument has anything to do with a sense of entitlement on my part.

Instead, both are simply bad business decisions.

If you truncate your RSS feeds, you’ll get less traffic than you had with full feeds, and you’ll alienate an important minority of your audience. And if you implement a paywall, the increase in subscription revenues will fail to offset the decrease in ad revenues, even as you’ll alienate lots of your audience. So neither makes commercial sense.

”

Felix Salmon on the logic behind Gawker’s decision to truncate it’s RSS Feeds

“Foursquare, a location-based social network, plans to distribute a new analytics tool and dashboard in the coming weeks that will give business owners access to a range of information and statistics about visitors to their establishments.”

Foursquare Introduces New Tools for Businesses - Bits Blog - NYTimes.com (via brooksjordan)

Smart. The easier it is for an IRL business to track conversions the easier it is for them to commit to internet-based promotions.

(via tedr) (via mikehudack)

“Ad blocking software works because there are telltale technical cues that a site isn’t paying the same level of attention to ad content as they are to editorial content (whereas print magazines pay more attention to ad content–that’s how they work).”

Rob Sayre’s Mozilla Blog - Why Ad Blockers Work

Why Not Try an API?

soupsoup:

benjaminpalmer:

my ADWEEK article about APIs for advertisers

MySpace Replaces Embedded Imeem Playlists With Ads

Seriously despicable move by SpamSpace! (via artistspaid)

Facebook’s Homepage Redesign

In their upcoming redesign, Facebook is emphasizing their search box and removing the skyscraper ads in the sidebar to focus 100% on internal Facebook Ads.

It’s not hard to figure out where they are going with these two developments. Facebook Search Advertising.

Veken Gueyikian

I'm Veken Gueyikian
I live & work in Williamsburg, Brooklyn.

I work on marketing projects at Going Off Script, publish the art blogazine Hyperallergic and lead the marketing efforts for the bands at Kiqstart Music.

You can contact me at:
vgueyikian [at] gmail.com

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