It is popular to blame the Internet. It is easy to say that the consumer should pay for quality content and then wash our hands on how to make that happen.

The reality is that the audience never paid for newspaper content. The audience paid the newspaper company to deliver the paper to their door and now they are paying an Internet Service Provider for distributing the content to their computer. The audience is still paying for distribution; they are just migrating to a digital distributor because it is better, cheaper and greener than newsprint.