Veken Gueyikian

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At heart, my argument for full RSS feeds is similar to my argument against a NYT paywall, and neither argument has anything to do with a sense of entitlement on my part.

Instead, both are simply bad business decisions.

If you truncate your RSS feeds, you’ll get less traffic than you had with full feeds, and you’ll alienate an important minority of your audience. And if you implement a paywall, the increase in subscription revenues will fail to offset the decrease in ad revenues, even as you’ll alienate lots of your audience. So neither makes commercial sense.

Felix Salmon on the logic behind Gawker’s decision to truncate it’s RSS Feeds
    • #publishing
    • #advertising
  • 2 years ago
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Avatar I work on marketing projects at Going Off Script, publish the art blogazine Hyperallergic and created Nectar Ads - The Art Ad Network.

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