“The effective way to use a cliché is to point to it and then do precisely the opposite. Juxtapose the cliché with the unexpected truth of what you have to offer.”

Seth’s Blog: How to use clichés

(Seth also points us to his secret weapon. — ”I often use the Encyclopedia of Clichés to find clichés that then inspire opposites. It’s a secret weapon and it’s all yours now. Have fun.”)

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Veken Gueyikian

I'm Veken Gueyikian
I live & work in Williamsburg, Brooklyn.

I work on marketing projects at Going Off Script, publish the art blogazine Hyperallergic and lead the marketing efforts for the bands at Kiqstart Music.

You can contact me at:
vgueyikian [at] gmail.com

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