There’s only one thing I forgot to take into account: NOBODY CARES. Well, that’s not completely true, my parents kind of care. But for the most part, nobody gives a crap what you want to do. Most people will only take interest in things that will help them, or help them help others. It’s not about me (or you), it’s about helping people.
The Kickstarter Blog - Lessons from a Floundering Kickstarter Project
The best way to get people to pay attention or do something is to always make it about THEM.
Source: blog.kickstarter.com
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