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Feltron Infographics + Kickstarter = Totally Awesome!
Kickstarter wants to team up with Nicholas Felton to explore statistical displays of the data around each campaign. aka INFOGRAPHICS!
Kickstarter is a new service that lets you fund creative ideas based on the belief that
A good idea, communicated well, can spread fast and wide.
A large group of people can be a tremendous source of money and encouragement.
From the project page:
We’ve asked infographic maestro Nicholas Felton, of the famed Feltron Annual Report and Daytum, to kindly help us turn our data — like the stats you see on the upper right-hand side of this page — into something more fun, exciting and intuitive; not to mention sexy as hell.If you’re anything like us, infographics turn you on in a big way. We think they’re super fun, and Nicholas knows how to whip them into shape better than anyone we know. If you’re not familiar with his work definitely check out the links above — but don’t forget to come back :).
A big part of why I think Kickstarter is so amazing is that they successfully leverage the new social nature of the web but add a layer of ”social proof“ to get people to act and become a “Backer.” Infographics are a big part of developing that social proof.
Wikipedia defines social proof as:
Social proof, also known as informational social influence, is a psychological phenomenon that occurs in ambiguous social situations when people are unable to determine the appropriate mode of behavior.Making the assumption that surrounding people possess more knowledge about the situation, they will deem the behavior of others as appropriate or better informed.
I just pledged to this campaign. I think you should too!
Check it out at Kickstarter.com.
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Feltron Infographics + Kickstarter = Totally Awesome!

Kickstarter wants to team up with Nicholas Felton to explore statistical displays of the data around each campaign. aka INFOGRAPHICS!

Kickstarter is a new service that lets you fund creative ideas based on the belief that

  • A good idea, communicated well, can spread fast and wide.
  • A large group of people can be a tremendous source of money and encouragement.

From the project page:

We’ve asked infographic maestro Nicholas Felton, of the famed Feltron Annual Report and Daytum, to kindly help us turn our data — like the stats you see on the upper right-hand side of this page — into something more fun, exciting and intuitive; not to mention sexy as hell.

If you’re anything like us, infographics turn you on in a big way. We think they’re super fun, and Nicholas knows how to whip them into shape better than anyone we know. If you’re not familiar with his work definitely check out the links above — but don’t forget to come back :).

A big part of why I think Kickstarter is so amazing is that they successfully leverage the new social nature of the web but add a layer of ”social proof“ to get people to act and become a “Backer.” Infographics are a big part of developing that social proof.

Wikipedia defines social proof as:

Social proof, also known as informational social influence, is a psychological phenomenon that occurs in ambiguous social situations when people are unable to determine the appropriate mode of behavior.

Making the assumption that surrounding people possess more knowledge about the situation, they will deem the behavior of others as appropriate or better informed.

I just pledged to this campaign. I think you should too!

Check it out at Kickstarter.com.

    • #social
    • #marketing
    • #kickstater
    • #infographics
  • 2 years ago
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Avatar I work on marketing projects at Going Off Script, publish the art blogazine Hyperallergic and created Nectar Ads - The Art Ad Network.

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